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    Our leading portfolio, extensive reach, and reputation for shopper-focused solutions give us alignment and trusted influence across channels.

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    Kobra Black Yellow Royal Men's Court Indoor Yellow Safety Salming Shoes We collaborate with clients to develop tailored solutions that deliver optimal results.

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    Complementary and scalable digital technology platforms accelerate growth for our partners.

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    Inspiration and intelligence along the purchase journey.

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Featured Channel

Court Kobra Shoes Salming Black Men's Royal Indoor Yellow Safety Yellow Convenience Channel Expertise

Advantage pioneered the national c-store agency model and today maintains the industry's deepest coverage. Learn MoreTeal Women's Chaco Shoe 1 Outcross 5 Sports Evo 00qwdrT

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Advantage's technology products and services include business intelligence solutions, e-commerce capabilities, and content services. Learn More

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Adlucent 2018 Personalization vs. Privacy Study

    • Consumers today are becoming more aware of their digital data and demanding more transparency from brands around what data they’re collecting and how they’re using it. But while awareness has been heightened, this study from our search marketing experts at Adlucent uncovers that when it comes to data, many consumers still value personalization over privacy. More than ever, they expect brands to deliver relevant online experiences – and they’re willing to pony up some personal information to get it.

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